Aries Agro was set up in 1969 by Dr. T. B. Mirchandani and Mrs. Bala Mirchandani. The company is a public limited company with 53% of the shareholding held by the Mirchandani family and the balance is held by institutional investors and the public.
“The objective was to fill the need for specialty plant nutrients in agriculture customized for the need of Indian farmers,” avers Dr. Rahul Mirchandani, Executive Director.
Dr. Rahul Mirchandani holds a Ph.D. in management studies, specializing in rural marketing and an MBA from Australia. He is also a Chartered Financial Analyst and has been heading the marketing operations of the company since 1999. Explaining the importance of micronutrients, Dr. Rahul says, “There are 16 nutrients required by plants of which 7 are micronutrients. Micronutrients are required in micro quantities and are not micro in importance. In fact, they play an essential role in balancing plant nutrition and increasing crop yields.
Micronutrients have specific functions in the crop cycle and cannot be substituted by any other nutrients.”
The flagship brands of Aires include micronutrients complexes of zinc (Chelamin), iron (Chelafer), copper (Chelacop), manganese (Mn Chel), a combination of these nutrients in predetermined proportions customized for 107 crop, soil and geographic conditions (Agromin), and broad spectrum antibiotic for plants (Plantomycin). “Aries micronutrients are customized to the needs of 107 crops, soil and geographic conditions.
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